Infinite Horizons Investment Group LLC

Expanding Opportunities,
Elevating Futures

We acquire and build enduring beauty brands.

An investment group with an operator's mindset — finding independent beauty businesses with staying power, and running them for the long term.

About Us
Daniel Freeman Jr.  ·  Mara Davis
About Us

A different kind of investment group

Infinite Horizons Investment Group LLC was founded on a simple belief: the best small businesses deserve owners who actually show up.

We are a privately held investment group focused on the beauty space — acquiring independent businesses with loyal clientele and strong teams, then supporting them with disciplined management and genuine operational care.

Daniel brings the financial rigor; Mara brings the owner-operator's touch. Together, we buy businesses we intend to keep — and run them like they matter, because they do.

Refined manicure detail in warm light
Our Mission

Acquire with discipline.
Operate with care.

Our acquisitions mission is straightforward: find beauty businesses built on craft and community, acquire them thoughtfully, and elevate them through attentive, long-term ownership.

I

Disciplined Selection

We look past surface appearances to what endures — verifiable performance, a team worth keeping, and customers who come back. If the fundamentals aren't there, we walk away.

II

Operator-Led Ownership

We don't manage from a distance. We're on-site, building relationships with technicians and vendors, upholding the standards that made the business worth buying.

III

Built to Last

We buy to hold. Growth comes from compounding — one well-run location funding the next — never from rushed expansion or short-term thinking.

What We Look For

Independent beauty businesses

Established salons and beauty brands with their own identity — the kind of places neighborhoods rely on.

Teams worth keeping

Skilled technicians and staff are the heart of the business. We prioritize retention over renovation.

Loyal clientele

A diversified, returning customer base — proof the business delivers, week after week.

Our backyard

Focused on the DC, Maryland, and Virginia metro — close enough to be present, not just invested.

"We bring financial discipline and hands-on ownership together — to build a durable beauty business through lasting client relationships."
Daniel Freeman Jr. & Mara Davis — Managing Members
Meet the Owners

The people behind the group

One runs the numbers. One runs the floor. Together, they run the business.

Chief Executive Officer

Daniel Freeman Jr.

Daniel is an FP&A professional with more than a decade of experience in strategic financial planning, budgeting, forecasting, and cross-functional leadership. As a Director of FP&A he supported due diligence on a major acquisition and led planning efforts that delivered significant revenue growth.

Today he is principal of Freeman Consulting LLC, applying institutional-grade financial discipline to the businesses Infinite Horizons acquires. Daniel runs the numbers.

MBA — Wilmington University · B.S. Finance — Rowan University
Chief Operating Officer

Mara M. Davis, MS, RD

Mara has owned and operated MD Nutrition and Lifestyle LLC for eight years — a client-facing wellness practice built on long-term relationships, personalized service, and follow-through. It is the same repeat-visit model a great salon runs on.

Her background also includes clinical leadership roles in regulated healthcare settings, meeting exacting state and federal standards. Mara runs the floor.

MS Luxury Business & Entrepreneurship — Polimoda · MS Biology, B.S. Nutrition — NC A&T State University
Contact

Start the conversation

info@infinitehorizonsgroup.com

For acquisition opportunities, partnerships, or anything else — we read everything.

Email Us